HR Legend

MARKETING ANALYST (Preferably EE)

AREA:
WC - Helderberg area
JOB ID:
MG-MarkAnalyst
Date Posted:
10 Aug 2017
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 Main purpose : A custodian of data intelligence and transformation into action or strategies. The creation and evaluation of business opportunities through the analysis of internal and external data. (Qualifying and disqualifying strategies with data).

Customer Marketing:

·        Identify areas for developing information systems to enhance our business processes and drive efficiencies.

·        Analyse market data in order to understand and articulate category insights and shifting trends

·        Channel specific category analysis and strategy development in order to quantify the size of prize and align sales efforts.

·        Measuring, reviewing and assisting in promotional planning and NPD

·        Understanding and aligning market insights to the internal brand strategy and vice versa. If need be, qualify or disqualify strategies based on data.

·        Facilitation of cross functional working between Sales, Marketing and Supply Chain.

·        Aligning core brand strategies with customer and category opportunities by identifying gaps

·        Developing presentations to communicate trade propositions and market data that still appeal and make sense to a diverse and challenging audience

·        Drive the implementation of projects and ensure the execution of the objectives, whilst managing expectations of internal & external stakeholders.

 

Customer plan implementation & evaluation:

·        Assessing customer opportunities, analysing competitor behaviour and interpreting company/channel strategy

·        Ability to monitor and manage business performance and provide reliable trends and forecasts; may include CAPEX

·        Understanding and tracking the effectiveness of promotions and the reliability of forecasting, whilst monitoring the effect on consumer demand, ability to supply and competitor pricing

·        Understand the effectiveness and profitability of promotions by implementing and analysing return-on-investment tools; aligned to brand strategies and desired P+L levels

·        Provide supporting services to create, develop and maximise customer opportunity according to category and channel objectives

 

Channel Strategy management:

·        Scout the market and identify opportunity for growth outside traditional channels/trends

·        Establish knowledge of the shopper's patterns and purchasing behaviour to identify opportunities to drive category growth

·        Assess the product range and suitability in accordance to the customer, our internal objectives as well as market trends

·        Analyse and assess the performance of the categories by customer to identify opportunities

 

Supply Chain & Supplier Management:

·        Show understanding and ability to use models and processes to synchronise supply with demand in a flexible and adaptive manner in such a way that short, medium and long-term objectives are achieved.

·        Enhance and develop supplier partnerships by optimising their quality and performance with a view to improving service delivery, innovation and total cost to business

 

Making the deal:

·        Establish knowledge of the Customers’ category objectives in order to provide a data/insight driven plan to develop and build category and overall business objectives

·        Develop innovative plans to identify specific strategies to elevate Parmalat’s relationship from transactional supplier to strategic partner

·        Utilise data to support specific strategies

·        Utilise return on investment (ROI) tools to have the conversation with customers regarding the outcome of planned activities & its critical success factors and/or opportunities.

·        Ability to analyse prospective opportunities in data and conduct the related due diligence

 

General Skills:

·        Recruitment & selection

·        Coaching and mentoring

·        On the job training & imparting of knowledge (Gap analysis)

·        Project management skills (initiate & see through)

·        Strong presentation skills

·        Communicate at all levels (business & customer interface)

·        Interpret & understand financial data

·        Initiating cross functional business approach & collaboration

·        Work independently

·        Adhere to Company Policies & procedures

 

Minimum requirements:

       3 year + Marketing or Commercial Diploma/Degree or Equivalent

       5-7 years’ FMCG related experience, preferably from a market research or insights consultancy background

       Have proven experience in developing management reports within a Sales environment as well as generating key insights from them

       Working knowledge of data analytics tools (Advanced Excel, Aztec/AC Nielsen, Temple, Insights, QlikView)

       Drivers licence & own transport

 

Application process:

Should you be interested in this position and meet the above criteria, forward your MS Word CV to Marina Garcia. marina@hrlegend.com.  (Please not in PDF format)

 

Only short-listed candidates will be contacted.

 

Preference will be given to PDI candidates in line with our client’s National EE Plan.