HR Legend

Brand Manager - EE

AREA:
WC - Helderberg area
JOB ID:
MG_Brand
Date Posted:
24 Mar 2017
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 A national company requires a qualified and experienced brand manager. This person will be reporting to the marketing manager.

Job description:

Winning in the market place - Lead development of full marketing mix for key brands that can grow profitable share for the company. (Product, Price, Promotion, Place and Innovation); - Set key objectives for brands to meet strategic goals. Translate these objectives into communication, innovation and activation plans; - Track key competitors and measure performance (share, pricing, marketing activities, share of voice, innovations) to identify opportunities for the company; Product Management - Ensure products constantly meet both market expectations and technical specifications; - Plan and execute new product launches; - Build and maintain relationships with internal stakeholders to ensure product and brand specific project outcomes are met; Market and Consumer Insight - Monitor Market dynamics (growth, shares, competitor activities) and Brand Health - Keep abreast of main consumer trends and perceptions; - Monitor on shelf price activity in conjunction with market performance and competitor activity; Sustained Profitability - Track Brand financial performance against plan (Turnover and Profitability) - Identify opportunities to improve profitability - Plan and continuously monitor brand costs and expenditure; - Set pricing parameters for products and recommended retail selling price; Product Education and Awareness - Provide reports as required on brand or category performance to marketing managers, sales and internal marketing staff; - Share information on challenges and new insights within the marketing function, thereby ensuring cross-functional product and brand learning; - Advise and liaise with internal suppliers

 

Requirements:

- Bachelor degree in Commerce or Humanities – with preference for commercial subjects including Marketing; - Minimum 2 years brand management experience within FMCG environment; - Ability to be able to work under pressure to achieve ambitious targets; - Ability to work well in a team; - Excellent commercial understanding and business acumen - Project management experience in a marketing environment; - Ability to contribute to marketing objectives - Business English proficiency; - Unendorsed Code 08 / EB driver’s license; - Own car or access to use of car; - Willingness to travel; - Willingness to work overtime

 

We invite all suitably experienced applicants to send a CV to Marina Garcia – not PDF to marina@hrlegend.com

 

Only short-listed candidates will be contacted.